All you want is a heart-shaped crisp: #LoveFromWalkers gives £100k reward

Right here’s a Valentine’s-themed marketing campaign that replaces sentimentality with a little bit of enjoyable and a few chilly onerous money. Walkers is gifting away £100,000 to whoever finds the very best heart-shaped crisp between now and 12^th February.

VCCP’s “Love From Walkers” competitors is promoted with a collection of guerrilla-style reward posters, that are going up in main cities together with London, Manchester, Birmingham and Leeds in addition to on trains.

Rachael Smith, senior advertising supervisor at Walkers, stated: “January is a notoriously dreary month for a lot of, so we wished to carry slightly pleasure and levity to individuals’s lives to start out the yr. By way of our hunt for the very best coronary heart formed crisp we purpose to do precisely that, by sharing a few of the love that we obtain because the nation’s most-loved crisps.”

To enter, anybody who finds a coronary heart formed crisp of their packet of Walkers should submit an image of it on Twitter or Instagram, tagged #LoveFromWalkers.