StreamGuys’ Programmatic Advert Companies Assist Radio Broadcasters Maximize Monetization


Managed service assists mid-market and small broadcasters in filling unsold advert stock, rising income, and producing revenue from their stay streams and podcasts.

BAYSIDE, CALIFORNIA – Radio broadcasters seeking to enhance their monetization and fill unsold advert stock of their digital choices have a robust new ally with programmatic advert providers from pioneering streaming and podcast options consultants StreamGuys. Notably splendid for mid-market and smaller stations with restricted in-house promoting gross sales assets, StreamGuys’ unbiased, programmatic providers leverage a number of demand-side platforms (DSPs) and supply prospects with mixed scale to maximise their revenues and income whereas delivering excessive worth to advertisers.

“For years, many stations have been providing streaming and podcasting at a loss merely to make their content material accessible on the entire platforms their audiences wished,” mentioned Tyler Huggins, director of promoting, StreamGuys. “Many large-market stations and enterprise teams have efficiently turned their digital choices into revenue sources, however the complexity and infrastructure necessities of the promoting panorama left smaller broadcasters scuffling with digital monetization. Our programmatic advert providers assist mid-market and even small-market stations enhance their revenues and generate income from their on-line streams and podcasts.”

Broadcasters can make the most of StreamGuys’ programmatic advert providers with minimal effort. StreamGuys makes use of server-side advert insertion (SSAI) and a waterfall methodology to focus on out there stock in actual time and join any unfilled impressions to StreamGuys’ advert market.

“Shoppers don’t want to alter something they’re doing on a day-to-day foundation. They proceed to promote as a lot stock as they will by their current strategies, and something they will’t fulfill goes to StreamGuys robotically for us to attempt to fulfill by {the marketplace}.” defined Huggins. “Our programmatic providers look by all of the totally different advert networks we help to match prime positions and top-paying advertisers to optimally fulfill open positions. Shoppers don’t must approve particular person adverts, discuss to the advertisers, or schedule and craft their very own creatives. They primarily simply inform us they need to get extra income from the stock they’re not filling, and we care for the remaining.”

In contrast to providers which can be aligned with or favor particular advert networks, StreamGuys’ programmatic promoting providing is unbiased and leverages relationships with a number of demand facet platforms. With dozens of advert teams concurrently bidding on the identical precedence stage, StreamGuys might help purchasers maximize income for his or her campaigns and fulfill extra requests than can be doable working with a single advert group. By grouping collectively and categorizing the stock for a number of consumer stations, StreamGuys can even make extra engaging provides to advertisers than particular person stations would be capable to obtain on their very own.

StreamGuys’ programmatic promoting providing additionally continues the corporate’s famend ‘white glove’ customer support philosophy. “Moderately than connecting purchasers to a programmatic community and stepping away, we work intently with them on an ongoing foundation to optimize their promoting efficiency to maximise fill charge and CPM. We additionally assist match purchasers with advertisers whose spots align with the consumer’s content material tips, which is especially vital for public, non secular, and family-oriented broadcasters. Our programmatic providers are yet one more approach that StreamGuys is rising to be a single supply for all of our purchasers’ streaming and podcasting wants, from supply by to monetization.”

About StreamGuys, Inc.
In enterprise since 2000, StreamGuys is an industry-leading service supplier of stay and on-demand streaming, podcasting supply, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The corporate brings collectively the {industry}’s finest price-to-performance ratio, a strong and dependable community, and an infinitely scalable cloud-based platform for purchasers of any measurement to course of, ship, monetize and play out skilled streaming content material. StreamGuys helps lots of the world’s largest Podcasts, world TV and radio broadcasters, video and audio manufacturing firms, homes of worship, retail and hospitality companies, authorities organizations, medical and healthcare providers, and stay venues for sports activities and leisure. The corporate excels in growing and deploying applied sciences for enterprise progress and income era, together with dynamic advert insertion, Alexa abilities, cellular streaming, and detailed enterprise and information analytics.



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