Bionic is a Digiday 2022 Expertise Awards Finalist


Digiday simply introduced Bionic has been chosen as a finalist within the “Finest Advertising Automation Platform” class of the 2022 Digiday Expertise Awards for the launch of our media planning + shopping for platform.

Concerning the Award

The Digiday Expertise Awards acknowledge the know-how modernizing media and advertising and marketing. Being named a finalist implies that the work stood out amongst lots of of submissions. Listed below are the 2022 finalists for the award. The winners can be introduced on Thursday, November seventeenth.

Each nomination must show objectives, challenges, and outcomes. Under is the rationale that garnered Bionic’s recognition.

What the Platform Goals to Obtain

Bionic’s objective is to ship an end-to-end, omnichannel, world, fully-integrated media planning and media shopping for system via the Bionic for Businesses platform.

Media Planning

Media planning capabilities embrace:

  1. Seize inventive temporary
  2. Set up media funds
  3. Analysis media placement choices
  4. Search for vendor contact information
  5. Ship RFPs on-line
  6. Import vendor proposals
  7. Create media plans
  8. Predict KPIs and enterprise outcomes
  9. Estimate cumulative attain
  10. Create flowcharts
  11. Generate PowerPoint media displays
  12. Safe media authorization

Media Shopping for

Media shopping for capabilities embrace:

  1. Ship personalised IOs electronically (with digital signatures)
  2. Generate monitoring URLs
  3. Generate placement naming conventions
  4. Site visitors advertisements to advert servers
  5. Observe pacing of advert supply
  6. Observe pacing of budgets
  7. Observe pacing of all KPIs
  8. Pull immediate consumer reporting
  9. Create consumer dashboards
  10. Reconcile vendor payments
  11. Observe vendor payables

Challenges the Staff Needed to Overcome

Right here we’re in 2022 and most media planners nonetheless create their media plans in Excel. That is true even at large businesses the place many elements of the media shopping for course of have been automated.

Constructing a stable media planning system is a serious technical problem. Many have tried and failed, together with giant, well-funded know-how corporations. This problem is much more daunting when the software program must be end-to-end, omnichannel, fully-integrated, and world.

Constructing a stable media planning system requires perseverance. We’ve put in 12 years of sustained effort and have invested greater than $25 million to construct the product we’ve at this time. And we count on this effort and funding to proceed for the foreseeable future.

This isn’t a problem for the meek. It’s important to be “all in” for the lengthy haul.

Outcomes, Influence on Enterprise and ROI for Clients

Greater than 46,000 media plans have been efficiently delivered via Bionic by greater than 500 businesses representing greater than $7 billion of media spending. Media plans have been created in each media channel and in dozens of currencies from all over the world.

Bionic is the #1 ranked media planning system with a ranking of 4.8 out of 5 stars by customers on Capterra.

Though nonetheless solely a small portion of worldwide advert spending, our clients have confirmed there’s lastly a technique to ditch Excel for media planning.

Thank You

Many imagine the toughest a part of constructing a software program firm is constructing the software program product. Not true. Whereas constructing good software program is actually a problem, the largest problem is realizing what to construct. With out good recommendation and suggestions, you possibly can’t construct a superb product.

Thanks to all of you who’ve contributed concepts and suggestions to enhance Bionic. We couldn’t have gotten this far with out you!

 



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