Transatlantic company Sunshine sells to style group The Independents

Sunshine, the company based in 2013 by Mom’s former joint heads of leisure, Al MacCuish and Equipment Hawkins, has offered to luxurious style and way of life communications firm, The Independents.

Sunshine counted Gucci as a founding consumer and is now finest recognized for its style purchasers, though it has labored with manufacturers like Roald Dahl and Baileys previously. Their work relies in expertise and leisure, various from on-line mini-series and podcasts to photographic initiatives and superstar social campaigns.

Hawkins moved to Los Angeles when Sunshine opened up there in 2018 and left the company in 2021, whereas the well-connected MacCuish (he was named one among Britain’s most influential individuals in 2016 by Debrett’s and The Sunday Instances and his 2022 marriage ceremony was featured in Vogue) continued as chairman. The company’s CEOs have included ex-BBH MD Mel Exon, and Katie Lee, now COO of Wavemaker, was MD for some time.

MacCuish mentioned: “We’re becoming a member of our pals, colleagues and heroes, lots of whom we’ve labored with for years and have lengthy admired. This seems like residence and like our greatest years are forward of us.”

Sunshine is The Independents’ second acquisition this 12 months after making six in 2023. The worldwide group of 13 specialist companies generated $600m income in 2023. One in all its corporations, Prodject, is liable for delivering the well-known Met Gala style occasion in New York.

Isabelle Chouvet, the French CEO of The Independents, mentioned: “The acquisition of Sunshine is very strategic. The workforce’s monitor document in growing model and leisure technique for luxurious companies is exclusive.Their understanding of the brand new leisure panorama is a large benefit for the group.”