Disney Provides Ally, CarMax as NWSL Sponsors

The companions will mix to nationally broadcast 118 matches throughout platforms starting in 2024, with 20 airing on ESPN platforms, together with three playoff video games on ABC.

“The NWSL’s landmark multi-year rights settlement with ESPN and different media companions is a testomony to the expansion and momentum of this league. We hope that via our presenting partnership of halftime, we’ll proceed to extend the visibility of ladies’s sports activities and these unbelievable athletes,” mentioned CarMax CMO Sarah Lane. “CarMax is proud to play a component in elevating the NWSL to the platform it deserves via our investments. We hope that different manufacturers will be a part of us in our effort to proceed to broaden the protection of the NWSL and ladies’s sports activities shifting ahead.”

The auto retailer isn’t any stranger to the ladies’s sports activities panorama; it additionally serves as a marquee sponsor for the WNBA.