Athleta Champions Olympic Swimmer Katie Ledecky in New Advert

“We consider our women- and girl-led positioning offers us a bonus and helps differentiate the model in a aggressive panorama,” mentioned Leach. “We’ve the nice fortune proper now of our values actually aligning with tradition.”

Athleta’s plans within the coming months embody an activation on the Paris 2024 Olympics in help of Biles, Ledecky and different competing athletes, and extra group occasions in cities corresponding to Los Angeles, Miami, Chicago and New York.