Inside Frito-Lay’s Tremendous Bowl Expertise in Las Vegas
strolling into #SBLVIII with large chip vitality 🔺
📸: @MaverickHeli pic.twitter.com/88Bd7l4czB— Doritos (@Doritos) February 9, 2024
“We wished to guarantee that we got here in and we supplied customers with actually nice engagement alternatives—experiences that match the panorama that we have been in … to match the bigness of Vegas,” mentioned Mahal.
Win a Toyota on the Chip Strip
The model’s Snackpot recreation on the Chip Strip features a huge slot machine that passerby can play for an opportunity to win a Toyota Tacoma. Toyota and Frito-Lay are official NFL companions whereas Toyota’s presence on the Tremendous Bowl revolved round its new 2024 Tacoma hybrid.
Constructing the area was important enterprise by the Frito-Lay crew given your entire factor got here collectively in underneath every week.
“Will probably be one in every of our immersive tickets immersive model experiences,” Mahal mentioned. Its carefully tied to the model’s engagement with soccer and sports activities, she added.
The important thing to attaining scale is its social technique standing out with customers on the strip.
“We didn’t essentially begin out with a conversion KPI,” Mahal mentioned. “This was extra about ensuring that our manufacturers resonate with this second.”
The Chip Strip is open by means of Sunday.
