Activations and Adjoining Adverts Capitalize on Tremendous Bowl Buzz

Refrigerated dressing model Litehouse is taking the tailgating expertise to new heights with its “Litehouse within the Home” marketing campaign that includes America’s primary ranch fan. The marketing campaign provides Litehouse fanatics a slew of ranch dressing-forward prizes to win all season lengthy, together with a Ranch Cave Sweepstakes the place one winner will obtain a yr’s value of Litehouse ranch dressing and fifty second-prize winners will obtain Litehouse Ranch-shaped pillows; and “Take it to the Home” immediate wins on Instagram, the place each Sunday, Litehouse will rejoice the primary time a participant takes it to the home by way of an interception, kick-off, or punt return for a landing.