Activations and Adjoining Adverts Capitalize on Tremendous Bowl Buzz
Shaquille O’Neal is the celeb host for a music competition that’s additionally half carnival and encompasses a full halfway, video games, rides and 6 hours of open bar and meals.
SI the Occasion hits the Wynn XS nightclub the Saturday evening earlier than the sport, with music from The Chainsmokers and Kygo.
Gronk Seaside, hosted by Tremendous Bowl winner Rob Gronkowski, will take over the Wynn’s Encore Seaside Membership with featured musical visitor Afrojack, whereas Man Fieri hosts Man’s Flavortown Tailgate—Higher With Pepsi, which is free for greater than 10,000 followers.
Coors Gentle
Coors Gentle will air an advert within the NFC Championship sport on Jan. 28. As soon as the advert airs, seats will formally open for reserving on the Coors Gentle Chill Practice, then new batches of seats can be launched at 1pm ET day by day by way of Friday, Feb. 2. 100 passengers can be welcomed aboard the Chill Practice by way of the “frosty energy of CGI,” in response to the web site. It’s billed as a seat on the practice inside a particular slo-mo model of Coors Gentle’s Large Sport advert.
Tostitos
Because the official chip and dip of the NFL, Tostitos is headed again to the Tremendous Bowl and opening the doorways as soon as once more to its free, limited-time, immersive eating expertise, “Tost by Tostitos.” This yr the occasion will carry soccer followers and foodies collectively on a Las Vegas-inspired culinary journey with three totally different eating menus designed by Frito-Lay’s culinary workforce. And Tostitos is giving followers nationwide the chance to have their meal ready and served by Minnesota Vikings quarterback, Kirk Cousins, the place he’ll swap out his helmet for a chef’s hat as he tries his hand at tableside service, Vegas fashion. Followers can reserve a spot right here.
