Why Ikea Invented a Pretend Model That Tricked Influencers

CREDITS

Model: Ikea UK & Eire
Company: Mom
Inventive: Mom
Technique: Mom
Media shopping for: iProspect
Shopper PR: Hope&Glory

Ikea Kitchens – Primary AV
Manufacturing firm: MindsEye
Director: Gustav Sundström
Director of pictures: Lionel Turner
Government producer: Debbie Ninnis
Producer: Craig Dixon
Manufacturing supervisor: Laura Thomas- Smith
Offline edit: Shift Put up
Editor: Saam Hodivala
Offline producer: Kirsty Oldfield
Put up manufacturing: 1920vfx
VFX 2D supervisor/lead artist: Chrys Aldred
VFX 2D artists: Loredana Gangemi, Matilda Craig, Taylor Webber
DMP artist: Jordan Haynes
VFX 3D supervisor/lead artist: Ben Revens
VFX 3D artists: Elena Schurkus, Oscar Hill
VFX producer: David Keegan
VFX manufacturing coordinator: Molly Russell
Colour: 1920vfx
Colorist: Kai Van Beers
Sound design: Manufacturing facility
Sound engineer: Jon Clarke
Sound producer: Ciara Wakley
Music supervision: Mr Pape
Monitor title: Eureka It’s Me
Composer: Josh Plotner
Writer: Mr Pape LTD
Grasp Rights: Mr Pape LTD

Ikea Kitchens – TikTok
Manufacturing firm: Discover Not possible
Director: Adam De Silva
Director of pictures: Josh Monie
Manufacturing supervisor: Amy Warren
Put up manufacturing: Discover Not possible
Sound design: Soundnode

Ikea Kitchens – CGI Photos
Manufacturing firm: Experience Shotgun