2024 TV Tendencies Predicted by 19 Business Execs

Jon Steinlauf, chief U.S. promoting gross sales officer, Warner Bros. Discovery: The 2024 elections (native and nationwide), ad-supported streaming and synthetic intelligence. We are able to count on elevated advert spending by political campaigns and a shift in viewers habits in the direction of political information. In 2023, there have been a variety of basic conversations round AI and the main target in 2024 must be on precise use, resembling focused advertising, predicting viewers habits and inventive alternatives. With most streaming platforms now providing an AVOD tier, the significance of ad-supported streaming to each shoppers and types will proceed to develop.

Rob Wade, CEO, Fox Leisure: We’re already seeing an rising pattern, which is shortly turning into a brand new business customary, the place corporations are trying overseas for high creators and manufacturing companions for premium content material. Working inside this international framework, we now have the flexibility to increase the storytelling and in the end construct new enterprise fashions.

Carly Zipp, international director of brand name advertising for Amazon Adverts: Mr. & Mrs. Smith with Donald Glover and Maya Erskine will certainly be dominating all of my conversations in 2024. However trying forward on the business, I see us focusing increasingly more on dwell sports activities and the numerous alternative we now have in STV—this contains creator-driven properties resembling Twitch and new choices together with Prime Video adverts.