A Masterclass in Model Repositioning

Lean into cultural traits

Skims acknowledged the worth and potential of tapping into the rising sports activities attire market and bringing two cultural powerhouses collectively to broaden their attraction by means of an anticipated partnership.

The partnership between Skims and the basketball leagues is a masterclass in a well-thought-out strategic advertising and marketing plan. It’s a nice instance of tips on how to construct impactful collaborations whereas embracing range and taking a forward-thinking strategy to advertising and marketing.