Solely a month after she joined Accenture Tune from Publicis Groupe, the dynamic Dame Annette King has already been promoted. Previously world communications lead, she is now advertising and marketing observe lead with duty for all of the group’s inventive companies.
The change is a part of a restructure on the group, led by CEO David Droga, who has created 4 divisions the place as soon as there have been eight. Advertising is the division for promoting and brand-building, Design & Digital for merchandise, providers and experiences; Commerce for gross sales optimisation; and Providers for purchasers’ relationships with prospects.
Now answerable for 1 / 4 of Accenture Tune’s enterprise, King will stay based mostly in London. The Design & Digital lead, Olof Schybergson, who bought his company Fjord to Accenture in 2013, can also be based mostly in London. Commerce lead is Italian Fabio Vacirca, who has been with Accenture for 16 years. Providers lead is US-based Daybreak Anderson, who joined Accenture a formidable 26 years in the past.
The group is tough to check to the holding firms that grew out of promoting quite than consultancy, however Accenture Tune appears to be like to be following the dimensions and consolidation programme that’s happening elsewhere, like WPP’s current creation of VML. And Droga appears to know what he’s doing – Accenture Tune’s revenues rose by 14% to £15 billion within the 12 months to thirty first August 2023.