BuzzFeed Inc. in Talks to Promote Advanced Media to Ntwrk

Ntwrk has been in dialog to amass Advanced Media for months, as the 2 properties share quite a few connections. A number of Advanced Media employees have left the corporate to work at Ntwrk, and the founder and CEO of Ntwrk, Aaron Levant, performed a vital function in launching ComplexCon in 2016.

On paper, Advanced Media brings scale and a socially savvy demographic to pair with the Ntwrk platform. Its annual ComplexCon occasion, a haven for sneakerheads, streetwear and hip-hop, additionally affords a built-in automobile for retail alternatives.

The Advanced properties would serve a top-of-funnel operate for the Ntwrk enterprise, and the acquisition displays the rising pattern of media corporations serving as buyer acquisition instruments for retail house owners.

Common Music, a possible strategic accomplice for Ntwrk, would additionally profit from the attain and musical bona fides of Advanced Media, which incorporates music-centric titles like Pigeons & Planes, based on an individual acquainted with the technique. Lately, Common Music has constructed out its editorial portfolio, WMX, to make use of the properties to advertise musical artists signed to the label. 

Within the new firm, Levant is more likely to take the function of CEO, whereas Ntwrk has sought to rent Noah Callahan-Bever, previously the chief content material officer of Advanced Media, as president, based on an individual acquainted with its plan.