‘Pizza Consultants’ Fall for Daiya’s Plant-Primarily based Cheese

Plant-based cheese accounted for $233 million in U.S. retail gross sales in 2022, per Spins knowledge, with 47 million items offered. Its retail greenback and unit gross sales dipped barely—2% and 5% respectively—in 2022 after seeing double-digit development in the last few years. 

The merchandise, constituted of soy, nuts, peas and different substances, nonetheless have solely 5% family penetration and about 1% of the dairy class, however tout 50% repeat consumers, in response to Spins.

Daiya continues to attempt to construct consciousness and increase gross sales with advertisements which have included homages to movie noir and laugh-tracked sitcoms. The model is pushing “Skeptics” by way of digital, related TV and social media buys, along with an experiential pop-up not too long ago at Two Boots pizzeria in New York’s West Village.