Chicago Bears Use AR to Begin the Enjoyable Outdoors the Stadium
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Chicago Bears followers have a brand new method to rejoice their crew earlier than they ever enter Soldier Discipline for residence video games.
By scanning the QR codes subsequent to statues of crew founder George S. Halas and iconic participant Walter Payton outdoors Ticketmaster Plaza (previously Gate 0) at Soldier Discipline, followers can launch an augmented actuality expertise utilizing the Chicago Bears Official App.
Plaques close to the statues will enable followers to study extra in regards to the Bears legends.
As soon as followers scan the QR code on every plaque, the AR expertise will enable them to view digital variations of quarterback Justin Fields and tight finish Cole Kmet as if they have been standing in entrance of them. The gamers will “categorical their gratitude for each Halas and Payton,” in response to the Bears. Followers can take photos with the AR gamers.
“We see followers taking photos close to these iconic statues at each residence sport, and now to have the flexibility to spotlight the importance of George S. Halas and Walter Payton’s careers from not only a Bears or NFL lens, however an general sports activities perspective, is such an thrilling alternative for us,” mentioned Pooja Van Dyke, director of digital media for the Chicago Bears.
“It elevates our custom and historical past in a memorable means, all from the palms of our followers’ palms. Layering in a possibility for followers to take photos with our digital Justin Fields and Cole Kmet will likely be an amazing souvenir for all followers who present as much as Soldier Discipline and a reminiscence for them to maintain for a lifetime.”
The Chicago Bears Official App is offered to obtain without spending a dime on iOS and Android units.
The Chicago Bears usually are not the primary NFL crew to include augmented actuality know-how into the house sport expertise. Through the 2023 season, the Los Angeles Rams and Snapchat debuted an in-stadium AR expertise in SoFi Stadium sponsored by Princess Cruises.
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