Early Standout Model Campaigns of the 2023 NFL Season

Captain Morgan

Sure, Diageo is the dad or mum firm of Captain Morgan as nicely, and that is its third 12 months because the official spiced rum of the NFL. However sponsorships could be difficult, as evidenced by Captain Morgan’s marketing campaign for the 2023 season.

The model recruited rapper Aminé to information viewers by an advert that includes pop star Bebe Rexha and Tremendous Bowl champion Victor Cruz. In a spot that debuts Sept. 24, the trio level out QR code clues for drinking-age followers to comply with in the course of the model’s Comply with the Captain contest that gives signed jerseys, branded coolers and even Tremendous Bowl tickets. 

The competition additionally provides Dallas Cowboys followers an opportunity to attend the Final Away Recreation at AT&T Stadium in Arlington Texas on Sept. 24 the place they’ll attend festivities on the stadium video display hosted by rapper and chef Motion Bronson. Later within the season, followers can even get an opportunity to attend a home celebration hosted by Cruz that includes a efficiency by Aminé.