Essence Ventures Has Been a Definitive Voice for Black Girls

She additionally famous that Coca-Cola, AT&T, L’Oréal, Disney, and McDonald’s have already locked in multi-year agreements, which she stated was “historic,” citing that previously Essence noticed loads of transactional relationships with companions that she known as “one-and-done.”  

“Annually we had been on the desk negotiating once more—which doesn’t actually bode effectively for this viewers that we actually super-serve each single day for the previous 50 years.”

Investing {dollars} on an viewers that is sensible

Within the phrases of Jay Z, “Males lie. Girls lie. Numbers don’t.”

Whereas they’re going into the competition weekend in good spirits and manifesting good fortunes, each Bennett and Malcom-Thornton are nonetheless feeling the burn of seeing Black media firms bearing the brunt of latest funds cuts introduced on by the recession. Malcom-Thornton hopes firms who made pledges in 2020 that had been since deserted return to the fold to resume and follow-through on these guarantees to put money into EFOC and Black-owned media, and like several good CRO, got here armed with compelling stats to make her remaining case.

“The common time spent in a sales space on the Essence Competition is near half-hour; whereas the typical time spent on a digital advert, typically, is lower than two seconds. So, the time spent with this viewers is unparalleled, versus another medium on the market.”

She added, “My message to our future entrepreneurs is to faucet into the $2 trillion shopping for energy that the Black shopper has, and [do it] in a really significant approach.”