Warner Bros. Footage Makes use of AR to Promote The Flash

Warner Bros. Footage is letting folks costume up like superheroes in augmented actuality to advertise the premiere of The Flash in theaters June 16.

Superhero followers can obtain Good Corp.’s AR-try on software, YouCam Make-up, to entry this sponsored content material. The Flash AR lens will place the superhero’s pink masks on the person’s face by augmented actuality, in addition to trigger lightning results and the movie’s emblem to animate round their head.

“We’re excited to kick off an thrilling partnership with Warner Bros. for the launch of their summer season field workplace journey, The Flash,” stated Alice Chang, founder and CEO at Good Corp. “By using AI and AR digital try-on we’re creating impactful film moments for The Flash followers inviting a totally new, hyper-engaged technique to join with their favourite superhero.”

For much more superhero content material, Good Corp.’s YouCam Good photo-editing app additionally options sponsored content material within the type of The Flash-themed stickers that may be positioned on prime of photographs. This features a sticker of The Flash’s masks, which will be positioned on prime of an individual’s face in a photograph to make them appear to be they’re sporting it.

The YouCam Make-up and YouCam Good apps can be found to obtain totally free on iOS and Android units. Whereas each purposes provide non-compulsory premium subscriptions, no buy is critical to entry this sponsored content material.