Spin a Slot Machine in Augmented Actuality With a QR Code


Adults throughout the U.Okay. can play a digital slot machine in augmented actuality via a brand new marketing campaign from leisure betting firm William Hill.

Created by media company Wavemaker UK, Sensible Media Applied sciences, and OOH promoting firms Kinetic and Ocean Out of doors, the marketing campaign spans 23 digital and static billboards in 12 cities throughout the U.Okay.

Individuals will have the ability to scan a QR code on these billboards to obtain a digital token they will use to spin a digital slot machine in augmented actuality. The digital billboards will animate in actual time as folks work together with the digital slot machine.

“William Hill is on a mission to turn out to be synonymous with delivering the final word expertise in leisure. By creating the world’s largest slot machine to be powered by AR, we’re really reaching that feat,” mentioned Michael Sheehan, director of strategic advertising for the U.Okay. at William Hill.

“We’re extremely excited to have the ability to work with Wavemaker, Sensible Media Tech, Kinetic and Ocean Out of doors to ship this groundbreaking and modern marketing campaign. We look ahead to seeing the response from our viewers.”

By interacting with the AR slot machine, persons are additionally entered to win prizes together with a visit to Las Vegas. The marketing campaign may also encourage folks to obtain the William Hill app to obtain an extra entry.

“We’re consistently in search of new methods to achieve, seize the eye of and have interaction with William Hill’s audience,” mentioned Sian Runnacles, consumer managing director at Wavemaker U.Okay.

“We’re proud to have been accountable for the general marketing campaign and idea creation of this primary of its variety AR gaming competitors,” she added. “We’ve got little doubt this OOH marketing campaign will make sure that the William Hill Vegas model stays prime of thoughts for folks wanting a enjoyable and interactive expertise.”



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