The Prime Advantages of AI for Entrepreneurs [State of AI Data]

The way forward for advertising is undoubtedly intertwined with AI. The query now turns into: how will you fold it into your work?

benefits of AI for marketers

The HubSpot Weblog surveyed 1,300+ professionals to see how they use AI of their day-to-day work and the place they see the largest advantages of this know-how.

We hope these insights will aid you discover the perfect areas to supercharge your advertising with AI. Let’s dive in.

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The Prime Advantages of AI for Entrepreneurs [New Data]

1. 67% of entrepreneurs say the largest good thing about AI is the power to create content material sooner.

In the event you’re in advertising, your job probably requires some extent of creativity. But, the standard of your creativity is commonly impacted by tight deadlines, restricted time, and competing obligations.

So, what’s a marketer to do? Enter AI.

A staggering 67% of entrepreneurs who use AI say it quickens the content material creation course of, enabling them to put in writing sooner, analysis faster, and hit “Publish” in a fraction of the time.

Even when you’re not prepared handy over your whole creation course of to the robots — which we do not advocate anyway — you may nonetheless use it for smaller duties throughout the course of.

This is a snapshot of how entrepreneurs are leveraging AI for content material creation:

  • 25% use AI to summarize content material into key factors
  • 18% use AI to create outlines 
  • 20% use AI to put in writing advertising copy
  • 36% use AI to create photos

AI can be a robust instrument for repurposing content material. 13% of entrepreneurs use AI for this actual function, enabling them to get extra traction content-wise.

Take Vidyo AI, for instance. This instrument lets you convert YouTube movies into brief, bite-sized movies for TikTok and Instagram. That is considered one of many instruments that may convert content material for various codecs, platforms, and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's State of AI Report

2. 49% of entrepreneurs say the largest good thing about AI is the power to create extra personalised content material.

Odds are, the final advertising e mail you obtained addressed you by title. This is only one instance of how integral personalization has develop into in advertising.

Nowadays, customers anticipate manufacturers to push past generic messaging and communicate to their pursuits, demographics, and placement. However providing such an expertise to every buyer turns into difficult at scale.

With the assistance of AI, entrepreneurs can transfer past easy demographic concentrating on and create dynamic buyer segments. It does this by “crunching the numbers” to foretell client conduct based mostly on previous interactions.

Platforms like Netflix, for instance, leverage AI to research viewers’ preferences and viewing historical past. The platform then gives tailor-made suggestions that align with every buyer’s distinctive style.

Benefits of AI: 85% of marketers who use AI say it boosts content personalization, from HubSpot's State of AI Report

In the end, smarter information results in extra personalised buyer experiences. By understanding your buyer — and segmenting them accurately — you may craft focused campaigns and messages that resonate on a deeper degree.

3. 48% of entrepreneurs say the largest good thing about AI is the power to generate new concepts.

With AI, you are one well-written immediate away out of your subsequent massive concept.

Whether or not brainstorming a brand new advertising marketing campaign, writing a product description, or exploring weblog matters, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot’s Content material Assistant — can complement your creativity by providing new concepts and increasing the scope of potentialities.

benefits of AI: HubSpot's content assistant, from HubSpot's State of AI

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As an illustration, think about a marketer utilizing a chatbot to generate taglines for an upcoming advertising marketing campaign. She consists of details about her model, target market, and marketing campaign targets. It shortly generates an inventory of catchy concepts from which she picks her favourite. Then, she edits it together with her model’s distinctive model and tone.

AI may also refine your concepts with market information, client suggestions, and historic efficiency. For instance, you could possibly paste a whole bunch of buyer critiques right into a chatbot and ask it to establish tendencies from the optimistic suggestions.

From right here, you may emphasize these strengths in your advertising campaigns and product descriptions. Or, you could possibly use the evaluation to uncover widespread ache factors or desired options.

Again to You

We hope this text gives a strong overview of the important thing advantages of AI, particularly within the advertising realm. It is essential to notice that there is not any “proper” technique to implement AI into your workflow. In the end, it is as much as you to discover the place this know-how can finest supercharge your work.

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